Is Your Brand Trusted Significantly More than ChatGPT?

Is Your Brand Trusted Significantly More Than ChatGPT?

The answer to that question will determine which brands truly have credibility and authority in the years ahead and which do not.

Those who are more trustworthy than generative AI engines like ChatGPT will:

  1. Be destinations for answer-seekers, generating strong direct traffic to their websites and robust app usage
  2. Be able to build large first-party audiences via email, SMS, push, and other channels

Both of those will be critical for any brand wanting to insulate themselves from the search engine optimization (SEO) traffic loss that will be caused by generative AI.

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