Email Marketing RulesFourth Quarter 2023 Holiday Marketing Quarterly
The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during this critical time of the year.
Our fourth quarter guide contains a 23-point checklist that helps you wrap up your final holiday prep and take action during the holiday season to maximize results and minimize problems. It covers:
- Engaging your seasonal buyers
- Adjusting your automated campaigns
- Leveraging your new capabilities
- Coordinating across your channels
- Doing incremental A/B testing
- Finalizing your plans
For the full checklist…
>> Get the Holiday Marketing Quarterly for free via a no-form download
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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