Dyspatch: Modular Email Design – A System Built for Speed and Scale

Modular Email Design- A System Built for Speed and Scale

Modular email design is on the rise. In this post by Terri Reid of Dyspatch, she talks about what modular email design is, what its benefits are, what it looks like in action, and much more. Here at Oracle Marketing Consulting, we’re big fans of modular email architecture, so I was happy…

The Advantages of Gender-Neutral Messaging

The Advantages of Gender-Neutral Marketing

Gender-neutral marketing creates new possibilities for your customers, allowing them to view your products and services free of gender constraints. To put it plainly, gendered marketing reduces your addressable audience and alienates a growing number of consumers who prefer gender-neutral messaging, while gender-neutral marketing is more inclusive and more reflective of our…

EEC: Apple’s Privacy Moves – Sky Falling or Time to Innovate?

Apple’s Privacy Moves - Sky Falling or Time to Innovate?

The Email Experience Council asked me and 11 other industry thought leaders to provide their initial reaction and take on Apple’s newest privacy change to limit email tracking and mask IP addresses on the Apple Mail app, and its potential implications on email marketing. For my part, I said: “Consumers have been…

14 Ways Email Marketers Should Adapt to Apple’s Mail Privacy Protection

13 Ways Email Marketers Should Adapt to Apple's Mail Privacy Protection

Apple’s announcement on June 7 of new privacy protections, debuting this fall in iOS 15, iPadOS 15, macOS Monterey, and watchOS 8, has generated mixed reactions. Some marketers fear the demise of email marketing, while others have dismissed the announcement as a non-event. We think the actual result will fall somewhere in…

Dyspatch: 9 Ways to Get More Email Survey Responses

9 Ways to Get More Email Survey Responses

Email marketing is a great way to drive survey responses. I join other experts in talking with Liz Willits about ways to get more email survey responses. My advice centers on how to use interactivity to lower barriers and boost responses. I say: “AMP for Email and CSS-based interactivity make surveys easier…

Email Evolution Conference Keynote: The State of Email Marketing

The State of Email Marketing

We’re experiencing a myriad of crises all at once—ranging from the pandemic health crisis to social unrest and insurrection to financial crises. These have led to profound changes in consumers’ buying habits and housing choices, and an acceleration of ecommerce, digital entertainment, and work from home trends. With COVID-19 still spreading quickly…

Things People Say That Show They Don’t Understand Email Marketing

Things People Say That Show They Don’t Understand Email Marketing

Email marketing is a complex channel that routinely isn’t appreciated by outsiders—and particularly by executives. That became all the more clear when I recently fired off this tweet: Things people say that make me think they don’t really understand #emailmarketing: “Sending an email is easy.” “Email marketing is cheap.” “There are no…

On-Demand Webinar: The Biggest Shifts in Email Marketing Trends for 2021

The Biggest Shifts in Email Marketing Trends for 2021

The extraordinary events of the past year heavily influenced email marketing investments last year and are shaping the trends that will dominate 2021. We can see those shifts in the results of our second annual Email Marketing Trends Survey, where we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts. We…

Uplers: 29 Experts on Email Trends to Watch for in 2021

29 Email Experts on Email Marketing Trends to Watch for in 2021

After a rollercoaster 2020, companies are reevaluating their email marketing strategies for 2021. To aid those efforts, Uplers asked me and 28 other email marketing experts to discuss the trends that we see driving the industry forward this year. My prediction centered around the K-shaped recovery and how that’s translating into vastly…

Email Marketing Trends for 2021: Proven Essentials

Email Marketing Trends for 2021 - Proven Essentials

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more…

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