Email Marketing Rules6 of My All-Time Favorite Quotes about Marketing
In the new 4th edition of Email Marketing Rules, I include quotes from scores of experts who have impacted how I think about the email channel, as well as about marketing in general. Here, I’d like to share six of my favorite quotes along with the wisdom I see in them. In…
Email Newsletters: 9 New Best Practices
Nothing in email marketing is static, because ESP technology, inbox providers, and—most importantly—consumers are constantly changing. That change extends to the email newsletter, a mainstay of B2B marketing and a growing player in B2C marketing, too. To get a read on the latest newsletter trends, I spoke with our Creative Services and…
AI-Generated Images: Generative AI Concerns & Opportunities for Marketers
Ready or not, we’re rapidly heading into a world where generative AI tools like ChatGPT, Dall-E, and others do more of marketers’ day-to-day work. That transition is not much in question. The only question is how well your organization makes that transition. To make that transition as smoothly as possible, we recommend…
Email & Coffee Podcast: ‘The Strategy Comes First’
I join Joi Brooks, the host of the Email & Coffee Podcast, to chat about email marketing strategy. During our conversation, we talk about… Email marketing education The biggest design tip to drive results Building interest and nurturing B2B leads Desiloing marketing and omnichannel customer behavior The critical zero stage of email…
Digital Marketing Redesigns: Our Process for Success
No brand is static. Its business priorities and goals are always evolving. Its technological and channel capabilities are evolving. And its audience and competitors are evolving. One of the ways to stay appropriately positioned in the midst of all of those evolving factors is to do regular digital marketing redesigns. But what…
AI-Generated Text: Generative AI Concerns & Opportunities for Marketers
Ready or not, we’re rapidly heading into a world where generative AI tools like ChatGPT, Dall-E, and others do more of marketers’ day-to-day work. That transition is not much in question. The only question is how well your organization makes that transition. To make that transition as smoothly as possible, we recommend…
7 Ways to Get More Email Clicks in the Age of MPP
By flooding email service providers with auto-generated opens, Apple’s Mail Privacy Protection (MPP) has substantially devalued email opens and dramatically increased the value of the next most common email action—clicks. In the wake of MPP, clicks have become much more important in two critical areas of email marketing. First, clicks have become…
Email Marketing Trends for 2023: Proven Essentials
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when the economic environment, consumer behaviors, and business goals are shifting rapidly. To help you prioritize your email marketing efforts this…
Email Marketing Trends for 2023: Competitive Differentiators
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when the economic environment, consumer behaviors, and business goals are shifting rapidly. To help you prioritize your email marketing efforts this…
Email Marketing Trends for 2023: Unproven Opportunities
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when the economic environment, consumer behaviors, and business goals are shifting rapidly. To help you prioritize your email marketing efforts this…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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