14 Ways Email Marketers Should Adapt to Apple’s Mail Privacy Protection
![13 Ways Email Marketers Should Adapt to Apple's Mail Privacy Protection](https://www.emailmarketingrules.com/wp-content/uploads/2021/06/Mail_Privacy_Protection.png)
Apple’s announcement on June 7 of new privacy protections, debuting this fall in iOS 15, iPadOS 15, macOS Monterey, and watchOS 8, has generated mixed reactions. Some marketers fear the demise of email marketing, while others have dismissed the announcement as a non-event. We think the actual result will fall somewhere in…
Dyspatch: 9 Ways to Get More Email Survey Responses
![9 Ways to Get More Email Survey Responses](https://www.emailmarketingrules.com/wp-content/uploads/2021/05/Dyspatch-9-Ways-to-Get-More-Email-Survey-Responses-1080x608.jpeg)
Email marketing is a great way to drive survey responses. I join other experts in talking with Liz Willits about ways to get more email survey responses. My advice centers on how to use interactivity to lower barriers and boost responses. I say: “AMP for Email and CSS-based interactivity make surveys easier…
Email Evolution Conference Keynote: The State of Email Marketing
![The State of Email Marketing](https://www.emailmarketingrules.com/wp-content/uploads/2021/05/EEC-2021-The-State-of-Email-Marketing-600x300-1.png)
We’re experiencing a myriad of crises all at once—ranging from the pandemic health crisis to social unrest and insurrection to financial crises. These have led to profound changes in consumers’ buying habits and housing choices, and an acceleration of ecommerce, digital entertainment, and work from home trends. With COVID-19 still spreading quickly…
Things People Say That Show They Don’t Understand Email Marketing
![Things People Say That Show They Don’t Understand Email Marketing](https://www.emailmarketingrules.com/wp-content/uploads/2021/03/SmarterCX-Things-People-Say-That-Show-They-Dont-Understand-Email-Marketing-1080x616.png)
Email marketing is a complex channel that routinely isn’t appreciated by outsiders—and particularly by executives. That became all the more clear when I recently fired off this tweet: Things people say that make me think they don’t really understand #emailmarketing: “Sending an email is easy.” “Email marketing is cheap.” “There are no…
On-Demand Webinar: The Biggest Shifts in Email Marketing Trends for 2021
![The Biggest Shifts in Email Marketing Trends for 2021](https://www.emailmarketingrules.com/wp-content/uploads/2021/03/Oracle-The-Biggest-Shifts-in-Email-Marketing-Trends-for-2021.png)
The extraordinary events of the past year heavily influenced email marketing investments last year and are shaping the trends that will dominate 2021. We can see those shifts in the results of our second annual Email Marketing Trends Survey, where we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts. We…
Uplers: 29 Experts on Email Trends to Watch for in 2021
![29 Email Experts on Email Marketing Trends to Watch for in 2021](https://www.emailmarketingrules.com/wp-content/uploads/2021/03/Uplers-29-Email-Experts-on-Email-Marketing-Trends-to-Watch-for-in-2021-1080x545.png)
After a rollercoaster 2020, companies are reevaluating their email marketing strategies for 2021. To aid those efforts, Uplers asked me and 28 other email marketing experts to discuss the trends that we see driving the industry forward this year. My prediction centered around the K-shaped recovery and how that’s translating into vastly…
Email Marketing Trends for 2021: Proven Essentials
![Email Marketing Trends for 2021 - Proven Essentials](https://www.emailmarketingrules.com/wp-content/uploads/2021/03/Oracle-Email-Marketing-Trends-for-2021-Proven-Essentials.png)
In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more…
Email Marketing Trends for 2021: Unproven Opportunities
![Email Marketing Trends for 2021 - Unproven Opportunities](https://www.emailmarketingrules.com/wp-content/uploads/2021/02/Oracle-Email-Marketing-Trends-for-2021-Unproven-Opportunities.png)
In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more…
Anatomy of an Email: Envelope & Body Content
![Email Marketing 101 - Anatomy of an Email](https://www.emailmarketingrules.com/wp-content/uploads/2021/02/Oracle-Email-Marketing-101-Anatomy-of-an-Email.jpg)
To sketch an accurate depiction of a person takes a good understanding of human anatomy. Similarly, the art of email marketing requires understanding the anatomy of an email. This anatomy is broken up into two major content groups: The envelope content, which is the part of an email that’s visible in the…