Email Marketing Rulese-shot: Email Engagement Is on the Up, and 7 More Trends for 2022
The pandemic has put an increased focus on email marketing as a way for consumers to stay in touch with their favorite brands. Engagement is up, but e-shot wonders what marketers should focus on in 2022 to keep growing their email marketing programs growing. Along with Kath Pay, Jordie van Rijn, Dela Quist, Jenna Tiffany, Dave Chaffey, and Dan Hare, I help illuminate 7 trends for this year:
- Accessibility
- User-generated content and social proof
- Mindful personalization
- Data protection and privacy
- New ways to measure success
- Larger BIMI adoption across brands
- Interactivity in emails, including micro-interactions
For a detailed look at each of those…
>> Read the full post on the e-shot blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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