Best Practices for Disaster and Crisis Messaging
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Disaster planning is all about preparing for rare events, whether they’re epidemics, hurricanes, blizzards, wildfires, floods, earthquakes, or some other calamity. Crisis messaging should be a part of any disaster planning so you can communicate effectively with your customers and give them the essential information that they need. Let’s talk about what…
On-Demand Webinar: The Highest Impact Email Marketing Trends of 2020
![The Highest Impact Email Marketing Trends of 2020](https://www.emailmarketingrules.com/wp-content/uploads/2020/03/Oracle-Highest_Impact_Email_Marketing_Trends_of_2020-on-demand_webinar.png)
To help you determine your email marketing priorities for 2020, we surveyed our more than 500 consultants about 26 tactics and technologies. They rated each one for its current adoption and its impact it will have in 2020. We then organized them into adoption-impact quadrants. In this 49-minute on-demand webinar, we focus…
Email Marketing Trends for 2020: Proven Essentials
![Email Marketing Trends for 2020: Proven Essentials](https://www.emailmarketingrules.com/wp-content/uploads/2020/02/2020_Email_Marketing_Trends_Proven_Essentials.png)
In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range…
Email Marketing Trends for 2020: Competitive Differentiators
![Email Marketing Trends for 2020: Competitive Differentiators](https://www.emailmarketingrules.com/wp-content/uploads/2020/02/2020_Marketing-Trends_Ocean_Competitive-Differentiators.png)
In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range…
Email Marketing Trends for 2020: Unproven Opportunities
![Email Marketing Trends for 2020: Unproven Opportunities](https://www.emailmarketingrules.com/wp-content/uploads/2020/02/2020_Email_Marketing_Trends_Unproven_Opportunities.png)
In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range…
How Marketers Should Adapt to Dark Mode for Email
![Dark Mode for Email: How Marketers Should Adapt](https://www.emailmarketingrules.com/wp-content/uploads/2020/01/Oracle-Dark_Mode_for_Email-How_Marketers_Should_Adapt.png)
Dark mode is a major trend in user interface experiences across a wide range of apps, including email clients. As support for dark mode continues to grow, the question that our clients are asking us is: Should my company change its designs and code to be compatible for dark mode for email…
Lemonlight: 8 Experts Share Their Tips for Using Video in Email Campaigns
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Video is a steadily growing part of all marketing—especially short-form video. Make the most of this content by promoting it to your email subscribers. Along with seven other digital marketing experts, I recently shared my No. 1 tip for using video as part of an email marketing strategy with video production company…
‘Let’s Be Good’: Lessons in Servant Marketing
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“Let’s be good at what we do, but let’s be good, too,” said Lisa Harmon Stephens, Oracle Marketing Cloud Consulting’s Head of Creative Services, to conclude her locknote presentation at Litmus Live Boston earlier this month. Her presentation was about Servant Marketing, which is marketing that puts customers’ needs first, rather than…
Smart Insights: 2020 Email Marketing Trends
![Smart Insights - 2020 Email Marketing Trends](https://www.emailmarketingrules.com/wp-content/uploads/2019/10/Smart-Insights-2020-Email-Marketing-Trends-1080x439.png)
2020 is just around the corner. Which trends will drive email marketing in the coming year? That’s the question that Smart Insights sets out to answer in this blog post, which I contributed to. The post lays out five big 2020 email marketing trends: The growing impact of mobile Minimalism in email…