Email Marketing RulesThe Evolution of Email Marketing: Past and Future
Anyone who says email hasn’t changed much in the past few decades is simply demonstrating that they don’t know much about email. It’s a dangerous mistake for brands to underestimate the evolution of email marketing over the past couple of decades, as it sets them up to not be agile enough to…
Webinar Recording + Q&A: State of Email – A Year in Review
To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 900 marketers worldwide. Those extensive results powered our State of Email research series, which included: The State of Email Design [ebook] The State of Email Salaries & Jobs in the U.S. [ebook] The State of…
Webinar: The State of Email – A Year in Review
To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 900 marketers worldwide. Those extensive results powered our State of Email research series. Join me on Tuesday, Dec. 13, at 1 pm ET as I share the most interesting and actionable insights from that research…
Webinar Recording + Q&A: Adapting to Consumers’ New Spam Definition
Marketers must shift their email strategies to match consumers’ shifting spam definition. Litmus worked with Fluent to survey 1,300+ American adults to determine what causes them to report emails as spam and to unsubscribe. Jordan Cohen, Chief Marketing Officer at Fluent, and I teamed up to discuss these findings and what they…
Millennials Driven to Opt-out and Report Spam Largely by Same Factors as Everyone Else
Our Adapting to Consumers’ New Definition of Spam research, which surveyed more than 1,300 American adults, found that millennials were the same as older generations in many ways when it came to their email behavior. However, there were some differences. Here are the five biggest differences that we could find from our…
Answers to 4 Burning Questions about Gmail Supporting Responsive Design
As of the wee hours of this morning, Gmail began rolling out support for media queries across its webmail and iOS and Android email apps. This follows their Sept. 14 announcement about the change, which included developer documentation. And that Gmail announcement followed the announcement in August that Microsoft is partnering with…
30 Must-Subscribe Brands
Which brands do you think have the most inspiring email marketing programs? We asked more than 900 email marketers that question and then shared their top 25 must-subscribe brands in our 2016 State of Email Design report. We also did video interviews with four speakers from The Email Design Conference, asking them…
Report: 2016 State of Email Design
Designing an email isn’t like designing a webpage or print piece. There are both limitations and opportunities around what you can do with email design, and it’s up to email designers and coders to master both of those. In the inaugural State of Email Design report, which is based on the responses…
The Deeper Meaning Behind 5 Email Marketing Soundbites
While at The Email Design Conference in Boston a few weeks ago, I tweeted a lot of great email marketing soundbites from the sessions, and saw a bunch of great ones from the sessions in the track I wasn’t in. Twitter is fantastic at delivering soundbites like these, but it’s horrible at…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
