Email Marketing RulesWhy the Rebirth of Email Marketing Is Coming in 2016
Email marketing was ignored, under-resourced, and declared uncool and dead during the rise of social media. Now that leased media is morphing into paid media and paid media is morphing into blocked media, brands are returning to permission-based email marketing to find that it has new synergies, powerful new capabilities, broader integration,…
7 Email Marketing Predictions for 2016
’Tis the season for predictions, so let’s get to it. Here are 7 email marketing predictions for 2016 that I shared in my latest Marketing Land column: There will be many more positive media stories about email marketing than negative in 2016. Another major email service provider (ESP) will be acquired in…
10 Email Marketing Top 10 Lists for 2015
Over the past two weeks, the team here at Litmus has been boiling down the events of 2015 into 10 top 10 lists. Each covers a different aspect of email marketing. Check them all out here: Top 10 Email Design + Marketing Litmus Blog Posts of 2015 The most popular Litmus blog…
The Future of Email Coding Standards Is Stratified
Will we ever have email coding standards? This is a tricky question and my views on the matter have definitely evolved over the years along with the evolution of the email client and device landscape. Let me start by saying I now think there will never be a single email coding standard….
Will We Ever Have Email Coding Standards?
This has been burning question for email marketers for a long time. Web developers have standards, but email developers don’t. Will this ever change? And what will be the catalyst for change? We polled nearly 4,000 marketers about whether we’d ever have email coding standards, and they were significantly more optimistic than…
10 Tips to Get Your Email Marketing Program Ready for the Holiday Season
It’s November, which means that it’s official: The holiday season is here! Retailers, hopefully you’ve been warming up your subscribers and generating some early holiday sales over the past month or two, but now things start getting serious. To help you make the most of the holiday season, here are 10 tips…
Email Marketing’s Greatest Strength & Greatest Weakness
“Email’s greatest strengths often double as its greatest weaknesses,” says DM News’ Ginger Conlon in the introduction to The Email Opportunist. “Fortunately, savvy marketers can overcome the latter to capitalize on the former.” I was among the 16 experts interviewed for this report on the channel’s greatest strengths and weaknesses. In a…
Email Is Vital to a Sharing Strategy
When you want your customers to share their experiences with your brand, you should not just be thinking about social. You should think about email as well. In Getting the Most from Your Email Content, ClickZ’s Susan Kuchinskas shares details from Sperry’s Odyssey Project, which created individually tailored adventures for nearly 80…
Infographic: Creating Memorable, Shareworthy Email Experiences
All marketers want to create relevant experiences for their email subscribers, but unfortunately the vast majority are not succeeding on a regular basis, according to joint research by Litmus and Fluent. We asked US consumers if they’d received a memorable promotional email in the past 2 months from any of the brands…
4 Characteristics of Contextually Aware Emails
“Email is the most contextual medium—much more than the web,” Kevin Mandeville, Litmus’ content designer, said during a targeting and hacks workshop at The Email Design Conference in Boston last week. “We know much more about our users.” Kevin was speaking mostly about marketers’ ability to target email clients like Outlook and…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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