Email Marketing RulesQuick Email Marketing Wins in 2015
Going into the New Year, instead of focusing on the new, why not focus on the easy. Below are my picks for email marketing initiatives that are low-effort and high-return: Optimize your snippet text Implement predictive intelligence for personalized recommendations Add defensive design elements to your email templates Test special characters in…
Email Marketing in 2015: What’s In and What’s Out
I recently spoke with Natasha Smith of DM News about which email marketing strategies, tactics, and tools will be more important next year and which will be less important. WHAT’S OUT Batch-and-blast “One size fits all” static emails Standard subject lines WHAT’S IN Predictive analytics Responsive design Subject lines with #hashtags Real-time…
The Top 10 Pins from the Email Swipe File: 2014 Year in Review
We pinned tons of inspiring email marketing examples to our Email Swipe File pinboard on Pinterest this year. Here are your favorites, based on repins and likes: 1. Michaels’ responsive 2-email welcome series >> View the pin 2. The Clymb’s welcome email with 1-2-3 messaging >> View the pin 3. Mini USA’s…
Inbox by Gmail: 3 Experts Share Their Thoughts on Its Impact – Part 2
Inbox by Gmail is the latest email innovation by Google to get marketers wringing their hands and worrying about how their programs will be affected. To help determine its impact on marketers, BrightWave CEO Simms Jenkins interviewed Ryan Phelan of Acxiom, Jay Jhun of BrightWave, and myself about the new app. In…
Google’s New Inbox App: What It Means for Marketers
Google continues to place a huge emphasis on innovating around the email inbox, announcing a new email app simply called Inbox. This move follows the wider rollout of a native unsubscribe link, turning on images by default with image caching, introducing grid view, and launching Gmail Tabs—all in the last year and…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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