Email Marketing RulesClick-Baiting Is Bad on Facebook and in the Inbox
Facebook made an interesting announcement yesterday and should resonate with email marketers. They said they would be deemphasizing posts that “click-bait,” which is “when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see.” Even though…
The Summer of Mobile Email Love
I made a prediction last year that the percentage of brands using mobile-friendly email design would increase from 22% in December 2013 to 70% in December 2014. That prediction was looking more than a little shaky when we gave our April update, but the Summer of Mobile Email Love has got us…
Replay of ‘The 5 Trends behind the 2014 Best of the Email Swipe File’ #Webinar Available
In our “5 Trends behind the 2014 Best of the Email Swipe File” webinar last week, Andrea Smith and I discussed the 5 critical email design and strategy trends that guided our selection of the 20 emails in the 2014 Best of the Email Swipe File. We shared research and plenty of…
2014 Email Marketing Holiday Calendar
The slow buildup of the holiday season has already begun and many marketers are busy blueprinting their plans for the critical months of November and December. We want to help! Our 2014 Email Marketing Holiday Calendar contains a sleigh-full of information to help you plan, stay on trend, and ensure you’re sending…
The Common Thread
Three of the most important trends in email marketing right now are personalization, triggered messaging, and rendering techniques. These were the trends that we led off with in our annual Best of the Email Swipe File report this year, and reader reaction has confirmed that we were on the right track. Since…
Infographic: Mobile-Friendly Disconnects
When it comes to making their emails more mobile-friendly, marketers have been making considerable progress. I’ve been tracking nearly 160 B2C brands and the percentage of them sending mobile-friendly emails rose to 41% as of early June, up from just 22% in October of last year. However, faster progress is needed—and I’ve…
#Webinar: 2014 Best of the Email Swipe File at 2pm July 24
Join me and Andrea Smith, ExactTarget’s Design Lead of Content Marketing & Research, on July 24 at 2:00 p.m. (EDT) as we discuss the five critical email design and strategy trends that guided our selection of the 20 emails in the 2014 Best of the Email Swipe File. We’ll share research and…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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