Build Smarter Emails with These 5 Blueprints

5 Blueprints for Smart Emails_coverTransforming your emails can be a daunting task. Sometimes it’s difficult to know where to start, and sometimes the gap between where you are and where you want to be just seems too large to leap.

In 5 Blueprints for Building Smarter Emails, we discuss how to make impactful, incremental improvements to several common types of emails:

  1. Welcome Emails
  2. Promotional Emails
  3. Event Registration Emails
  4. Transactional Emails
  5. Cart Abandonment Emails

In each case, we talk about high-return changes you can make, and illustrate how to turn these opportunities into action with an industry-specific example.

>> Download the free guide

I also spoke about this framework for incrementally improving emails at the Salesforce World Tour in Boston yesterday. Whereas the report looks at improving certain types of emails, my presentation focused on different design, personalization, and journey tactics that would be used to improve emails.

Together, the report and the presentation give you two different approaches to gradually making your emails smarter. Here’s the slide deck for that presentation:

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