Email Marketing Rules4 Reasons to Update Email Images Post-Send
Broadcast email content doesn’t have to be static. By updating the image source files—in other words, saving a new image to the same URL path—you can change the content of an email after you’ve sent it. Here are four reasons why you might want to do that: 1. A Featured Product Has…
Holiday Inspirations from the Email Swipe File
Already have visions of holiday emails dancing in your head? So do we. In Holiday Inspirations from the Email Swipe File, you’ll find festive examples of holiday emails that illustrate 14 important holiday email tactics, including… Trumpet the Start of the Holiday Season Bring Seasonal Flair to Triggered Emails Accommodate Santa’s Fat…
Holiday Retail Design Tips #Video
Holiday email campaign planning is in underway. To help you with your email designs this holiday season, Andrea Smith, Design Lead for Content Marketing & Research, and I share tips in these four short videos: Create Holiday Email Templates Retail stores deck out their stores with festive displays to signal to shoppers…
Email Marketing Holiday Calendar 2013: August Preview & July Review
Every month I’ll be previewing holiday email marketing activity for the current month, as well as reviewing last month’s, as laid out in our 2013 Email Marketing Holiday Calendar. >> Read the August preview & July review on the ExactTarget Blog
Infographic: 2013 Email Marketing Holiday Calendar
Christmas Day is just a little over five months away!!! That means it’s time to put on your Santa thinking caps and start mapping out your holiday email campaign strategy. Already the first signs of the holiday season are showing up in inboxes as some marketers deploy their “Christmas in July” campaigns—or…
Watch “The 5 Design Trends behind ‘The Best of the Email Swipe File'” Webinar
If you missed the webinar that Andrea Smith and I did yesterday on “The 5 Design Trends behind ‘The Best of the Email Swipe File,’” the slides (with notes) and a recording of the 45-minute webinar are now available. View the slides on SlideShare >> Watch the webinar recording (registration required) >>…
4 Examples of Swipe Files in Action
A swipe file is a record of your top-performing subject lines, emails and landing pages that you return to for learnings and inspiration. Every brand should keep one. To demonstrate how a swipe file can be used, I’m going to share examples from four brands that clearly keep good records and return…
Minimalism Trend in Email Design
Mobile is driving big changes in email design and one of the niche developments is a trend toward minimalism. Emails contain fewer messages, and those that remain are getting simpler, shorter, and more image-driven. In The Best of the Email Swipe File, we represent this trend with a Kickstarter email that consists…
The Many Uses (and 2 Drawbacks) of Animated Gifs
While there are a growing number of video in email options, each with their own limitations, the animated gif is still the predominant way to add motion into an email design. Since the eye is immediately drawn to motion, animated gifs are a wonderful tool that can be used to accomplish a…
The Trends Guiding Great Email Design
We recently released The Best of the Email Swipe File, which identifies five trends affecting email design and highlights 20 examples that best exemplify those trends. The Mobile-Friendly trend addresses the shift from wide screens and mice to narrow screens and fat fingers, which includes mobile aware design, responsive design, text-heavy emails…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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