Broadening the Appeal of Mother’s Day, Graduation and Father’s Day Promotions
Why pitch your subscribers on buying one gift when you could be convincing them to buy two? A number of retailers have applied this thinking to their Mother’s Day, graduation and Father’s Day messaging in recent years.
In order to increase average order sizes and get sales where they wouldn’t have otherwise gotten, retailers have use two key tactics: They’ve either:
(1) broadened the definition of mom, grad or dad; or
(2) targeted those associated closely with the mom, grad or dad.