Email Marketing in 2015: What’s In and What’s Out

Direct Marketing NewsI recently spoke with Natasha Smith of DM News about which email marketing strategies, tactics, and tools will be more important next year and which will be less important.

WHAT’S OUT

Batch-and-blast
“One size fits all” static emails
Standard subject lines

WHAT’S IN

Predictive analytics
Responsive design
Subject lines with #hashtags
Real-time personalization

>> Read the full article on DMNews.com

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