Infographic: 2015 Mobile-Friendly Email & Landing Page Trends
We’ve been beating the drum on the need to be more mobile-friendly for years as email reading has shifted from desktop and webmail to mobile devices.
According to data from Litmus Email Analytics, mobile email reading has plateaued at around 50%. However, new joint research from Litmus and Salesforce shows that marketers still have significant room to improve, despite advances over the past 12 months.
Our new infographic, 2015 Mobile-Friendly Email & Landing Page Trends, highlights where B2C brands are in terms of adjusting to the new mobile marketplace with their email and landing page designs. It also offers some advice on how to fix the disconnects that currently exist in the subscriber experience.