Email Marketing RulesReport: 2016 State of Email Design
Designing an email isn’t like designing a webpage or print piece. There are both limitations and opportunities around what you can do with email design, and it’s up to email designers and coders to master both of those. In the inaugural State of Email Design report, which is based on the responses…
The Deeper Meaning Behind 5 Email Marketing Soundbites
While at The Email Design Conference in Boston a few weeks ago, I tweeted a lot of great email marketing soundbites from the sessions, and saw a bunch of great ones from the sessions in the track I wasn’t in. Twitter is fantastic at delivering soundbites like these, but it’s horrible at…
Responsive-Aware Email Design’s Growing Appeal
Several years into the Age of Mobile, brands are finally catching up to consumers, who have been well ahead of them in adopting a mobile. Spurred by Google penalizing websites that aren’t mobile-friendly in search results, 93% of B2C brands now have websites that render and function well on desktops and smartphones,…
Production Time Weighs Heavily on Email Design Choices
While all the buzz has been around fully responsive and hybrid design, that’s not where the adoption has been. Instead, B2C brands have been adopting mobile-aware and responsive-aware email design. Mobile-aware email design (also known as scalable email design) involves basic coding techniques such as using a single-column layout, large text and…
Infographic: 2016 Mobile-Friendly Email & Landing Page Trends
Consumer adoption of mobile devices and the accompanying shift in online behavior has consistently outpaced brands’ ability to deliver mobile-friendly behavior. But major progress has been made over the past year, according to joint research by Litmus and the Salesforce Marketing Cloud. Our research found that mobile-friendly websites have become almost universal…
Verizon Acquires Yahoo, Uniting AOL and Yahoo Email Clients with Verizon’s Mobile Smarts
Driving further consolidation in the webmail space and setting themselves up to push harder into the mobile email space, Verizon acquires Yahoo for $4.83 billion. The move comes a little over a year after Verizon acquired AOL for $4.4 billion. Uniting the email muscle of AOL and Yahoo could give Verizon a…
Inbox Box Providers Add Bad Design to List of No-Nos
At its core, the job of inbox providers is to protect their users from bad senders. To accomplish this, they have created filters, algorithms, spam traps, and user tools that attack spam on three fronts: (1) bad recipients, (2) bad content, and (3) bad infrastructure. To say they’ve succeeded is an understatement….
4 Tips for Improving Your Email Marketing Production Process
Email marketing teams and email production workflows are incredibly diverse. That’s what we found when we surveyed more than 900 email marketers for our 2016 State of Email Production report. Most of the report’s findings serve simply to raise questions about whether a brand should consider changing their team composition, planning process,…
The 5 Biggest Disruptors to Email Marketing’s Status Quo
Email marketing has changed significantly over the past 5 years, and the next 5 will bring even more rapid change. To get a sense of what lay ahead, Litmus asked 20 experts: “How will email marketing and the subscriber experience change by the year 2020?” Collected in our Email Marketing in 2020…
Video in Email: Full of Problems and Promise
Embedding video content into an email is hard. Support is inconsistent, and segmentation and fallbacks are a must. The logistics and mixed subscriber experience is the chief reason that few brands have even tried video in email. However, despite all the hype and false starts over the years, video in email still…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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