Top Email Copy Tips from 12 Email Experts

Read the full post on the EmailPixels blogIs there a secret sauce for great email copy? To find out, Tim Watson asked 12 email experts, including myself, to share their #1 email copy tip.

Here’s my advice:

Shorter is better, and clarity is king. We’ve been doing a lot of A/B testing here at Litmus over the past year around copy length, and shorter copy has been a continual winner for us. People are busy and in a hurry. Use clear headlines, subheads, and bulleted lists to quickly communicate the core of your message. Then let your landing page deliver more details.

There are some very clear common threads, so I highly recommend that you check out all the tips.

>> Read all the advice on the EmailPixels blog

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