Email Marketing RulesOur Favorite Talks from the Litmus Live 2018 Season
Across its three cities—Boston, London, and San Francisco—Litmus Live 2018 featured over 50 different talks from some of the brightest minds in the email industry. There were so many talks hitting on some of our favorite topics—whether it’s modular design, interactive email, automation and personalization, or collaborating more effectively—that it was hard…
Email Interactivity: Opportunities and Challenges
Enthusiasm for email interactivity is at an all-time high. Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018, and that’s a year after marketers declared that 2017 is the year of interactive email. Marketers are right to be excited. Allowing subscribers to click…
NextAfter’s Generosity Freakshow Podcast: Optimizing Email with Chad White from Litmus
I recently joined Brady Josephson of NextAfter on The Generosity Freakshow Podcast to talk about email marketing and nonprofits. We talked about: Why I wrote Email Marketing Rules Where many brands go wrong with email marketing What’s changed with email marketing over the years How nonprofits’ email marketing programs differ from other…
Infographic: 6 Ways Nonprofits Can Improve Their Email Creation Process
Nonprofits perform life-changing work, and email marketing is a key way for them to rally people to their cause, raise funds, and direct action. However, nonprofits’ operations are notoriously lean. That is definitely the case with their email marketing operations, according to the responses of more than 240 nonprofits who took Litmus’…
The Rarest and Coolest Defensive Design Tactic: Email Pixel Art
Image blocking is common, with some email clients disabling images by default and some subscribers turning off images to save mobile data or for other reasons. Because of that, email marketers need to use defensive design techniques to ensure that their message is conveyed when images are disabled. Defensive design consists of…
Email Brand Guidelines: Why You Need Them and What to Put in Them
Brand style guides tend to meticulously detail permissible fonts, header sizes, image style, logo sizes and placements, and on and on. However, despite the clearly unique considerations of the email channel, many companies don’t have any email-specific guidance in their brand guidelines. Nearly 38% of brands don’t have email brand guidelines, according…
The Most Inspiring Email Marketing Programs: 30+ Must-Subscribe Brands
The first step in designing a great email of your own is often seeing a great email from another brand. In a word, the first step is inspiration. While some marketers get their email inspiration from Pinterest boards, Dribbble, and other websites, the most common way is simply by signing up to…
Webinar Recording and Q&A: The State of Email in 2018
The email landscape is constantly changing, making it harder than ever to create high-performing email programs. New email clients, devices, unsubscribe functionality, and privacy laws will have an impact on your 2018 marketing programs. In this webinar, the Litmus marketing team talks about what you need to succeed in a volatile industry,…
The Best of the 2017 State of Email Survey Research Series
More than 3,500 marketers responded to Litmus’ 2017 State of Email Survey, which asked about all aspects of the email marketing program and powered a year-long series of reports, webinars, and blog posts. As we gear up to release the findings of our 2018 State of Email Survey, it seems like a…
2018’s Top Email Design Trends
This year you can expect to see more interactive emails and personalized emails in your inbox. Those two trends stood head and shoulders above all others, according to a Litmus poll of nearly 600 marketers. The next tier of trends included creating smaller, more bite-sized email content and using storytelling more effectively,…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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