Email Marketing RulesEmail List Churn: How to Reduce Both Passive & Active Opt-Outs
It’s cheaper to keep a customer than find a new one. The same holds true for email subscribers—which also happen to be many of your best customers. That’s why it’s important for all businesses to minimize their email list churn, which can be a major drag on growing your email marketing audience and growing your business.
In this post, our email marketing consultants talk about:
- The 2 kinds of email list churn: passive opt-outs and active opt-outs
- 17 reasons why subscribers opt-out, recognizing that some are out of your control while others can be mitigated
- 8 strategies for reducing email list churn—early on, in the middle, and at the end of the email relationship
For a full discussion of all of that…
>> Read the entire post on Oracle’s Modern Marketing Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
