Email Is Vital to a Sharing Strategy

Getting the Most from Your Email ContentWhen you want your customers to share their experiences with your brand, you should not just be thinking about social. You should think about email as well.

In Getting the Most from Your Email Content, ClickZ’s Susan Kuchinskas shares details from Sperry’s Odyssey Project, which created individually tailored adventures for nearly 80 people in exchange for them sharing their experiences with their followers via Twitter, Facebook, Vine, Instagram, YouTube—and, yes, email.

In the article, I shared some tips from Litmus’ Viral Email report that marketers can use to increase the viral effectiveness of their messages, including advice about design, content, and the role of targeting.

>> Read the full article on


Comments are closed.