How Marketers Should Adapt to Dark Mode for Email

Posted by Chad S. White on January 28, 2020

Dark Mode for Email: How Marketers Should Adapt

Dark mode is a major trend in user interface experiences across a wide range of apps, including email clients. As support for dark mode continues to grow, the question that our clients are asking us is: Should my company change its designs and code to be compatible for dark mode for email and, if so, exactly what changes should we make?

In this post, we answer the following questions…

What is dark mode?
What’s driving dark mode’s popularity?
Where is dark mode supported?
Do you need to worry about dark mode for email?
How can you adapt to dark mode for email?

In answering that final question, we share 8 tactics that you can potentially use to improve your email rendering in dark mode for email. Along the way, we also share examples from our dark mode-optimization efforts on the Oracle CX Marketing Consulting newsletter.