Email Marketing Rules5 Best Practices to Make Your Customer Experiences Truly Mobile-Friendly
Nearly every site is now responsive, and most emails are, too. But just because a brand is using responsive design doesn’t mean that they’re providing a mobile-friendly experience.
Responsive design functionality doesn’t take the place of mobile-friendly design principles. Brands need to use them both. Here are some easy-to-implement mobile-friendly best practices that companies should be following for their websites, emails, and other mobile content:
- Ensure that fonts are a legible size
- Make buttons and links finger-friendly
- Be selective about what elements are linked
- Use a single-column design
- Keep inclusive design principles in mind
For more on how to execute on each of those best practices…
>> Read the entire post on Oracle’s Modern Marketing Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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