6 of My All-Time Favorite Quotes about Marketing

In the new 4th edition of Email Marketing Rules, I include quotes from scores of experts who have impacted how I think about the email channel, as well as about marketing in general. Here, I’d like to share six of my favorite quotes along with the wisdom I see in them. In no particular order, here they are…

 “The law is the low bar.”
—Laura Atkins, Owner of Word to the Wise

“Customer loyalty is mostly about choosing the right customers.”
—John Jantsch, author of Duct Tape Marketing

“Don’t confuse attention for intent.”
—John Bonini, Founder of Some Good Content

“The customers are the assets; not the store and not the ecommerce sites.”
—Michael Brown, Partner at A.T. Kearney

“When you emphasize everything, you emphasize nothing.”
—Herschell Gordon Lewis, author of Effective E-mail Marketing

“The strength and power of anything—whether it is a business, an individual fitness plan, or event—has its foundation in an accumulation of small, incremental improvements that all either fit together or build on each other. To sum it up: small improvement x consistency = substance.”
—Nicole Penn, President of The EGC Group

To learn why these quotes are among my favorites…

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