Email & Coffee Podcast: ‘The Strategy Comes First’

I join Joi Brooks, the host of the Email & Coffee Podcast, to chat about email marketing strategy. During our conversation, we talk about…

• Email marketing education
• The biggest design tip to drive results
• Building interest and nurturing B2B leads
• Desiloing marketing and omnichannel customer behavior
• The critical zero stage of email interactions
• How to create great customers
• Focusing your email content on the HOW, not the WHAT
• How too many marketers settle for “good enough” results
• The need for a broad understanding of email marketing, even among specialists
• The evolution and expansion of email marketing
• Generative AI
• The tension between personalization and privacy
• Data collection, behavioral signal strength, and avoiding creepiness
• Return on touch
• And much more!

>> Watch on YouTube

Or get Email & Coffee wherever you get your podcasts.