Email Marketing RulesThe 5 Biggest Changes from a Decade of Email Marketing Change
Anytime I see someone complaining about how email marketing is old and hasn’t changed in decades, it just confirms for me that they don’t know anything about email marketing. The truth is that email marketing has undergone tremendous changes, even just in the past 10 years.
This has been top of mind for me personally as last month was the 10th anniversary of the release of the first edition of my book, Email Marketing Rules. To mark the occasion, I’ve released an updated and greatly expanded 4th edition, which includes a Preface that recounts 11 major changes that have happened just since 2013.
Here, I’d like to focus in on five of those changes…
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Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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