100 Inspiring Subject Lines: 5 Newsjacking Examples

The practice of leveraging the popularity of a news story, event or cultural phenomena to promote yourself or your company, newsjacking is one of many ways to boost the relevance of your emails. Our 100 Inspiring Subject Lines includes some great examples of newsjacking in action: Subject Line #21 Bluefly, 10/23/08 —…

100 Inspiring Email Marketing Subject Lines

The most effective subject lines are straightforward and predispose openers to engage with the content of an email. However, creativity has its place. Whether you’re newsjacking, promoting a non-sales message or just conveying your brand’s attitude, creativity in less than half the length of a tweet can give your emails the edge—especially…

iOS 7 Calendar Quirk Affecting Some Subject Lines

Making sure marketing emails look and perform well on mobile devices has never been more important. And that’s a goal that can be challenging when there are often small, unannounced changes in email clients. I recently spoke with Bill Siwicki of Internet Retailer about a quirk in Apple’s new iOS 7 that…

The One-Two Punch of Subject Lines and Preheaders

While the growth of mobile email has more radically affected email design, it’s also affected subject lines by displaying fewer characters. As a consequence, subject lines have been steadily trending shorter over the past few years. While we used to recommend that subject lines be no longer than around 60 characters, now…

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