Email Marketing Rules3 Embarrassing Subject Line Mistakes to Avoid
Subject lines are incredibly powerful, and marketers know it. That’s why, for instance, subject lines are by far the most A/B tested email element, according to Litmus’ 2016 State of Email Design. But despite the recognition of their importance, subject lines mistakes are not uncommon. These mistakes are devastating to email performance…
Millennials Driven to Opt-out and Report Spam Largely by Same Factors as Everyone Else
Our Adapting to Consumers’ New Definition of Spam research, which surveyed more than 1,300 American adults, found that millennials were the same as older generations in many ways when it came to their email behavior. However, there were some differences. Here are the five biggest differences that we could find from our…
6 Shocking Subject Line Myths
Subject lines are the most written about email marketing element, and they’re probably the most misunderstood as well. The internet is full of bad subject line advice that gets endlessly echoed until it has the ring of truth to it. Here are six myths about subject lines that you may believe are…
Why You Shouldn’t Use Opens to Gauge Subject Line Success
Marketers understand that subject lines are incredibly important to the success of an email marketing program. However, what many marketers don’t understand is how to determine whether a subject line is successful or not. You’ve probably heard people say that the goal of subject lines is to get opens; that the goal…
10 Tips to Get Your Email Marketing Program Ready for the Holiday Season
It’s November, which means that it’s official: The holiday season is here! Retailers, hopefully you’ve been warming up your subscribers and generating some early holiday sales over the past month or two, but now things start getting serious. To help you make the most of the holiday season, here are 10 tips…
On the Horizon: Subject Line Designers?
Given the lift in message engagement that’s seen in nearly every channel when you add an image to a message, it’s exciting that we now have limited use of images in subject lines. As I discuss in Salesforce’s 100 Inspiring Subject Lines, special characters like stars and hearts started appearing in the…
6 Retail Email Marketing Priorities for 2015
Getting ready for the holiday season is almost a year-round effort—which is to say you’re preparing for November and December the other 10 months of the year. To help you prep, I discuss 6 retail email marketing priorities in this slide deck, which includes supplemental links to research reports, articles, and real-world…
4 Key Subject Line Trends Driven by Mobile and Social
After your sender name, your subject line has the biggest impact on whether subscribers open your emails or not. Here are four key subject line trends to keep in mind during 2015: 1. Mobile continues to shorten subject lines. Because mobile devices display fewer characters of a subject line than their webmail…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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