Business Book of the Month Podcast: Chad S. White’s ‘Email Marketing Rules’

I recently had the pleasure of speaking with David Bain, the host of the Business Book of the Month Podcast, about my book, Email Marketing Rules.

During the 51-minute interview, we talked about a wide range of email marketing topics, including:

• The Hierarchy of Subscriber Needs
• How the paid-owned-earned (POE) media model has become outdated and doesn’t account for email marketing, as well as several other popular channels
• How to best include promotional content in transactional emails
• The need to have promotional emails, transactional emails, and corporate emails on different IP addresses and sender domains
• The recommended minimal email frequency
• Where to find your most valuable subscribers
• Sender name best practices
• Different approaches to mobile-friendly email design
• The advantages of maintaining a content calendar
• And much, much more.

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