The Last Word on May 2025

Posted by Chad S. White on June 3, 2025

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A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month…

Must-read articles, posts & reports

The 7 Stages of AI Proficiency (Andy Crestodina)

How Geopolitical Tensions Are Impacting B2B Marketing Spend (MarketingProfs)

I’m a LinkedIn Executive. I See the Bottom Rung of the Career Ladder Breaking. (The New York Times)

Alphabet shares sink 8% after Apple’s Cue says AI will replace search engines (CNBC)

Google’s AI Adventure – One Year On (SEO for Google News)

Welcome to the Zero-Click Marketing Era! (Holistic Email Marketing)

What Repeat Behavior Really Means for Customer Loyalty (CMSWire)

The Art of Asking Smarter Questions (Harvard Business Review)

Insightful & entertaining social posts

You know what sucks?

Signing up for a “newsletter” that’s actually a sales promo sequence in disguise.

Don’t do this.

— Dylan @ GC⚡ (@growthcurrency.net) May 2, 2025 at 1:55 PM

The environmental cost of inference by hammering LLMs with thousands of terms to try and gauge brand visibility maddenly outweighs the value gleaned from it in my opinion.

There is a whole industry spinning up to do this right now and it makes me a bit sad.

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— Mark Williams-Cook (@markwilliamscook.com) May 8, 2025 at 6:09 AM

On dating apps, when an email developer tells you she codes emails, for the love of god, do not ask her if she’s a spammer. EVERYONE says that, trying to be cute, and it’s actually kinda offensive. #emailgeeks #emailpeeps #emailmarketing #htmleemail #emailcode

— Anne Tomlin (@pompeii79) May 28, 2025

Noteworthy subject lines

Vuori, 5/5 – Our Top 5 Mother’s Day Gifts
Bass Pro Shops, 5/30 – Save 10% On Special Father’s Day Gift Cards!
Gap Email 5/31 – Announcing Father’s Day gifts: 50% off
Huckberry, 5/28 – Gift For: Rich ’90s Dads
Uncommon Goods, 5/26 – How to customize Dad’s gift without going to the hardware store
BARK, 5/30 – This Pride Walk Kit is SERVING!
5/31 – Just Launched: 2025 Pride Month Collection
Fanatics.com, 5/17 – Celebrate Armed Forces Day in the Official MLB Collection!
IKEA Family, 5/1 – 📚College students, get a 20% off coupon two days only! 📚
Ann Douglas from Lonely Planet, 5/17 – The right way to pack for a trip
Victoria’s Secret, 5/8 – New Summer Color Drop—Bras of Summer
Urban Outfitters, 5/17 – summer fit check: jorts + graphic tees
Wayfair, 5/30 – PATIO TABLES – our top picks.
Everlane, 5/19 – A Little Ruching Goes a Luxe Way
Everlane, 5/10 – You Want Square Necklines
Duluth Trading, 5/28 – Room to Breathe In Ballroom Jeans
Adidas, 5/19 – Inspiring individuality in every step
MoMA Design Store, 5/28 – Bring Out Your Inner Kidult
Eddie Bauer, 5/10 – Looks That Go From Work To Play
Eddie Bauer, 5/30 – We Did A Little Shopping For You – See Your Picks!
Neiman Marcus, 5/8 – Tod’s woven tote in beautiful blue
Allrecipes Recall Alert, 5/5 – Recall Alert: Fresh Tomatoes
Levi’s®, 5/28 – Levii’s jeans, meet Levii’s tees
Lane Bryant, 5/28 – Last splash 💦 $35 SWIM (final hours)
Clinique Online, 5/28 – Our best summer body care 💦☀️