The Business Storytelling Show: The Email Marketing Rules to Follow

Email Marketing Rules to Follow

Some email marketing rules are legally required. Others are essentially required by inbox providers. And still others are driven by the expectations of subscribers.

That was the core of the conversation I had with The Business Storytelling Show podcast host Christoph Trappe about email marketing and the 4th edition of Email Marketing Rules.

On the show, we talk about:

  • Why there are so many rules to follow
  • Who the five stakeholders are for the email marketing channel
  • How email marketers and marketing leaders bump heads
  • How to simplify email marketing approvals and workflows
  • How email service providers can help marketers follow the rules
  • How best practices don’t keep brands from expressing their brand voice
  • The importance and impact of permission on your sender reputation

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