The Last Word on October 2018
A roundup of email marketing articles, posts, and tweets you might have missed last month…
Must-read articles, posts & reports
Microsoft introduces new “verified” icons for businesses (250ok)
Why BIMI is Important for Email Deliverability (Inbox Pros)
Salesforce acquires Rebel, maker of ‘interactive’ email services, to expand its Marketing Cloud (TechCrunch)
The Only List You Don’t Want to Be on This Christmas: The Blacklist (Inbox Pros)
Insightful & entertaining tweets
The US embassy in Australia accidentally sent out a cat photo instead of a meeting invite. https://t.co/NOHLA8RbjJ pic.twitter.com/NfqebepiIE
— Josh Taylor (@joshgnosis) October 15, 2018
STOP writing rude captions as the “NO” option for not wanting to join a mailing list.
This is what it be like:
[YES] I wanna join the recipe mailing list!
[NO] I am a piece of shit who prefers Burger King over quality recipes from delicate doves who are thoughtful and pure.
— 🆃🆁🆄🅳🆈 (@thetrudz) September 18, 2018
Noteworthy subject lines
ModCloth, 10/5 – From boo to oooh…
The North Face, 10/26 – Breast Cancer awareness month is almost over…
FansEdge, 10/11 – Rep Your Boston Area Team(s). They Run The Sports World…
American Red Cross, 10/15 – Hurricane Michael: Heartwarming stories from the ground
Anthropologie, 10/15 – The guests will be here soon!
Crutchfield, 10/8 – Save up to $2,000 on an LG OLED TV
Blue Nile, 10/8 – Enter Now to Win $10,000
Sony Electronics, 10/11 – Here’s Your Chance to Win | Just Click
J.Crew, 10/21 – Help us collect coats for people in need (and get $25 off!)
Costco, 10/3 – We Deliver Groceries to Your Home – Choose Same-Day or 2-Day Delivery!
Aeropostale, 10/5 – Introducing Buy Online Pick Up In Store
Clinique, 10/28 – 3 steps to smoky eyes. FREE 7pc gift with purchase.
The Container Store, 10/21 – “I Show Off My Closet To Everyone”
UncommonGoods, 10/20 – The product that had the Today Show talking
National Football League, 10/11 – Eagles vs. Giants LIVE Tonight at 8pmET on NFL Network, FOX & Prime Video!
New posts on EmailMarketingRules.com
Chief Marketer: Why GDPR Can Improve Your Email ROI
Email Interactivity: Opportunities and Challenges
The Financial Brand: 6 Strategic Trends Reshaping the Future of Email Marketing in Banking
Industry Spotlight on Email Marketing at Nonprofits
NextAfter’s Generosity Freakshow Podcast: Optimizing Email with Chad White from Litmus
Infographic: Decision Tree for Recovering from Email Marketing Mistakes
Infographic: 6 Ways Nonprofits Can Improve Their Email Creation Process
Webinar Recording and Q&A: The Trends Transforming the Email Service Provider Landscape
The Last Word on September 2018