The Last Word on October 2018

The Last WordA roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

Microsoft introduces new “verified” icons for businesses (250ok)

Why BIMI is Important for Email Deliverability (Inbox Pros)

Salesforce acquires Rebel, maker of ‘interactive’ email services, to expand its Marketing Cloud (TechCrunch)

The Only List You Don’t Want to Be on This Christmas: The Blacklist (Inbox Pros)

Insightful & entertaining tweets

Noteworthy subject lines

ModCloth, 10/5 – From boo to oooh…
The North Face, 10/26 – Breast Cancer awareness month is almost over…
FansEdge, 10/11 – Rep Your Boston Area Team(s). They Run The Sports World…
American Red Cross, 10/15 – Hurricane Michael: Heartwarming stories from the ground
Anthropologie, 10/15 – The guests will be here soon!
Crutchfield, 10/8 – Save up to $2,000 on an LG OLED TV
Blue Nile, 10/8 – Enter Now to Win $10,000
Sony Electronics, 10/11 – Here’s Your Chance to Win | Just Click
J.Crew, 10/21 – Help us collect coats for people in need (and get $25 off!)
Costco, 10/3 – We Deliver Groceries to Your Home – Choose Same-Day or 2-Day Delivery!
Aeropostale, 10/5 – Introducing Buy Online Pick Up In Store
Clinique, 10/28 – 3 steps to smoky eyes. FREE 7pc gift with purchase.
The Container Store, 10/21 – “I Show Off My Closet To Everyone”
UncommonGoods, 10/20 – The product that had the Today Show talking
National Football League, 10/11 – Eagles vs. Giants LIVE Tonight at 8pmET on NFL Network, FOX & Prime Video!

New posts on

Chief Marketer: Why GDPR Can Improve Your Email ROI

Email Interactivity: Opportunities and Challenges

The Financial Brand: 6 Strategic Trends Reshaping the Future of Email Marketing in Banking

Industry Spotlight on Email Marketing at Nonprofits

NextAfter’s Generosity Freakshow Podcast: Optimizing Email with Chad White from Litmus

Infographic: Decision Tree for Recovering from Email Marketing Mistakes

Infographic: 6 Ways Nonprofits Can Improve Their Email Creation Process

Webinar Recording and Q&A: The Trends Transforming the Email Service Provider Landscape

The Last Word on September 2018

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