NextAfter’s Generosity Freakshow Podcast: Optimizing Email with Chad White from Litmus

NextAfter’s Generosity Freakshow Podcast: Optimizing Email with Chad White from Litmus

I recently joined Brady Josephson of NextAfter on The Generosity Freakshow Podcast to talk about email marketing and nonprofits. We talked about:

  • Why I wrote Email Marketing Rules
  • Where many brands go wrong with email marketing
  • What’s changed with email marketing over the years
  • How nonprofits’ email marketing programs differ from other industries’ programs
  • My definition of “generosity”
  • And more

>> Listen to The Generosity Freakshow Podcast

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