The Financial Brand: 6 Strategic Trends Reshaping the Future of Email Marketing in Banking

6 Strategic Trends Reshaping the Future of Email Marketing in Banking

Email remains the workhorse of digital marketing. But how do companies in the banking industry create email campaigns that increase conversions, drive more traffic to your website, and generate more sales?

In this post, Bill Streeter, Editor at The Financial Brand, discusses six big email marketing trends, sharing insights from several email experts, including me. The top trends identified include:

  1. Maximizing Relevance Through Personalization
  2. Artificial Intelligence and Machine Learning
  3. Integrating Email Into an Omnichannel Marketing Strategy
  4. Leveraging Email for Onboarding & Cross-Selling ROI
  5. Focus on Conversions, Not Clicks and Open Rates
  6. Test Early and Often for Many Factors (But Not All at Once)

>> Read the full post on TheFinancialBrand.com

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