Infographic: 6 Ways Nonprofits Can Improve Their Email Creation Process
Nonprofits perform life-changing work, and email marketing is a key way for them to rally people to their cause, raise funds, and direct action. However, nonprofits’ operations are notoriously lean. That is definitely the case with their email marketing operations, according to the responses of more than 240 nonprofits who took Litmus’ 2018 State of Email Survey.
In this infographic, we highlight some of the unique challenges that the email teams at nonprofit organizations face. In collaboration with nonprofit research consultancy NextAfter, who promoted our survey to their community members, we also offer advice on six ways that nonprofits can improve their email programs.