Chief Marketer: Why GDPR Can Improve Your Email ROI
“GDPR is not the cataclysm everyone was expecting,” I told Beth Negus of Chief Marketer for this article.
60% of brands that are complying with GDPR saw their email lists shrink by less than 10%, according to a Litmus poll. And our whitepaper on email marketing’s ROI also found that brands operating in the more heavily regulated European Union have higher ROIs than US brands, which are primarily subject to the very lax CAN-SPAM law.
For the full conversation about why marketers shouldn’t be afraid of GDPR—or the California Consumer Privacy Act or any national legislation that’s spurred into existence by the CCPA—