The Last Word on June 2017

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Why Mark Zuckerberg Was Wrong About Email (Inc.) Growth in Digital Users in US (The Next 10,000 Hours) How the top 100 US e-retailers are using welcome emails (and what marketers can…

The Last Word on May 2017

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Halo Effect: Marketers Stuck In Last-Click Attribution (MediaPost) The New Age Of Infinite Media And What It Means For Marketing (Forbes) Using the Customer Journey to Help You Achieve Sales Success…

The Last Word on April 2017

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Awards. Should We Have them? (Really Good Emails) B2B Personas: Targeting Audiences (Salesforce) 3 Reasons the Death of Data Privacy Rules is Bad for Advertisers (DMNews) Email Marketing & Marketing Automation…

The Last Word on March 2017

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Sending an email with no CSS. #EmailWeekly Redesign – Week 1 (Medium) The Conversion Benchmark Report (Unbounce) Insightful & entertaining tweets Love @zillow‘s approach 2 getting email team close 2 engineering means…

The Last Word on February 2017

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Should we stop inlining styles in emails? (Medium) Gmail promotions tab inbox delivery stats (Zettasphere) America Loves Email (Relevancy Group) Email, LinkedIn and white papers remain key strategies in lead gen for…

The Last Word on January 2017

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Animated GIFs in emails, message word count, and reply-to addresses: benchmark data findings (IBM THINK Marketing) Preheader Text: 6 Models and a Case Study with a 96% Lift in Revenue-per-Email (Jeanne Jennings)…

The Last Word on December 2016

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Smashes Social Again To Drive One In Five Cyber Monday Sales (MediaPost) And my four email marketing predictions for 2017 are…. (Adestra) Limitations of HTML Email Design – Email Width and…

The Last Word on November 2016

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Study finds e-retailers are making it more difficult to unsubscribe from emails (Marketing Land) Why People Open Emails (Backed by Research) (MailMunch) Measuring success in email – we’re doing it wrong (Medium)…

The Last Word on October 2016

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 2016 Lookbook (Shaw + Scott) 2016 Holiday Email Marketing Report (MailCharts) Retailers to Prepare for Post-Election Holiday Shopping (National Retail Federation) Get Your Customers Back With Excellent Win-Back Emails (Sleeknote) Google has…

The Last Word on September 2016

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Update: Gmail Rolls Out Support for Responsive Design, Improved Font Styling + CSS for Accessibility (Litmus) Subscription Bombing: COI, CAPTCHA, and the Next Generation of Mail Bombs (Spamhaus) Reports of email’s demise…

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