The Last Word on July 2019

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports British Airways faces record £183m fine for data breach (BBC) Cultivate Lasting Customer Relationships Through Loyalty Programs (CMS Wire) Tinder Inspired Interactive Email: Interview With Penguin Random House (Email on Acid) Email…

The Last Word on June 2019

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports It’s Probably Time to Stop Announcing the Death of Email (Forbes) Is This Common Mistake Affecting Your GDPR Opt-In Rate? (Smart Insights) Email on Tap Episode 11, with Dan Deneweth, Senior Director,…

The Last Word on May 2019

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports When It’s Time to Let Go: 5 Tactics to Improve the Unsubscribe Experience (Litmus) Do recent changes in the ESP landscape benefit clients? IBM, Epsilon, Yes Marketing (Email Vendor Selection) What brands…

The Last Word on April 2019

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 13 Email Marketing Statistics That Are Shaping 2019 and Beyond (Convince & Convert) Email Marketing Budget Changes in 2019: Where Email Teams Invest More—And Where They Cut Back (Litmus) Insightful & entertaining…

The Last Word on March 2019

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Marketing ROI: What leads to better returns? (Litmus) Take action and stay up-to-date with dynamic email in Gmail (Google) Audiences, targeting and signups (Word to the Wise) Good Copy is Good…

The Last Word on January 2019

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Hot New Channel for Reaching Real People: Email (Wall Street Journal) Reputation is in the eye of the beholder (Word to the Wise) You’ve Still Got Mail (Forrester) Sailthru Joins the…

The Last Word on December 2018

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Email Innovations That Most Interest Consumers (MarketingProfs) You can now ask Amazon Alexa to read your email messages and respond by voice — here’s how (CNBC) Verizon says Oath is dead….

The Last Word on November 2018

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Accessibility: How to Craft the Perfect Accessible Email (EmailMonks) The Challenges of Attribution in Email Marketing (OnlyInfluencers) Introducing Reminders and Unsubscribe features in Yahoo Mail (Yahoo! Mail Blog) Insightful & entertaining…

The Last Word on October 2018

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Microsoft introduces new “verified” icons for businesses (250ok) Why BIMI is Important for Email Deliverability (Inbox Pros) Salesforce acquires Rebel, maker of ‘interactive’ email services, to expand its Marketing Cloud (TechCrunch) The…

The Last Word on September 2018

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Adobe gets its company, snaring Marketo for $4.75 billion (TechCrunch) Say Goodbye to Inbox by Gmail (TechCrunch) Mark Ritson: We’re a very long way from declaring marketing a science (MarketingWeek) This is…

Follow

Get every new post delivered to your Inbox

Join other followers