The Last Word on July 2023

Posted by Chad S. White on August 3, 2023

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A roundup of email marketing articles, posts, and social buzz you might have missed last month…

Must-read articles, posts & reports

Consumers Worldwide Are Most Willing To Share their Email Address (MediaPost)

Public Web Unravels in AI-Driven Storm (Axios)

Rising Interest Rates Might Herald the End of the Open Internet (Wired)

Animated Gifs (a11y.email)

The Best 577 Welcome Email Examples in 2023 (Really Good Emails)

Insightful & entertaining social posts

Stop building your business in Facebook’s world. pic.twitter.com/YXhJ9Hliix

— Chris Vasquez (@ClickPop) July 6, 2023

A lot of Twitter threadbois are waking up this morning thinking…

“I wish I would have invested more in my Instagram following…”

When what they should be thinking is…

“I wish I would have invested more in building up my email list.”

— Ryan Deiss (@ryandeiss) July 6, 2023

Sassiness from cold email sequences I’ve been ignoring is not the vibe I was looking for today.

— Lauren Meyer (@LaurenEmailGeek) July 14, 2023

DON’T ❌ say whatever you want just to get the open.

DO ✅ align your subject line with the email content.

I haven’t ordered anything from this brand, but this subject line is saying that I did. Please don’t do this, y’all. pic.twitter.com/04SGzO0WRf

— Greg Saunders (@gregsaunders_) July 24, 2023

“People ask me, ‘Do you trust AI?’

I don’t trust AI.

I don’t trust people either.

Test everything.”

—@quaesita, @Google Chief Decision Scientist at #MAICON

— Jeffrey K. Rohrs (@jkrohrs) July 28, 2023

Noteworthy subject lines

Nuts.com, 7/12 – This Prime Ship Is Sailing Away…. 🚢
Macy’s, 7/7 – 🚦 It’s go time on Black Friday in July Specials!
Allbirds, 7/13 – Just In: The Death Valley Pack
AutoZone, 7/20 – Watch this quick hack for colder A/C
Diesel, 7/3 – Summer’s Must-Have Accessories
West Elm, 7/23 – Take your relaxing moments outside
Williams Sonoma, 7/14 – Hello, summer guests
J.Crew, 7/17 – For summer weddings, dinner parties & more…
Gap Email Exclusive, 7/12 – The beary cutest 1st birthday gifts
Michaels, 7/10 – 📯 Camp Creatology has begun! Register your kiddo in fun arts and crafts classes in store or online →
Art.com, 7/14 – Make learning fun!
kate spade surprise, 7/17 – Our school shop is here! Check out styles from $25
IKEA Family, 7/12 – Get ready for college with IKEA
The Company Store, 7/14 – 25% Off Back to College
Crate & Barrel, 7/14 – Introducing | The Dorm Shop
Duluth Trading, 7/14 – $14 Buck Naked Underwear For National Naked Day!
Spirit Halloween, 7/25 – 🔪 We’re slashing animatronic prices!
Nuts.com, 7/16 – I Scream, You Scream, We All Scream For…
Nuts.com, 7/18 – NEW at Nuts.com 🍪 🍪 🍪
Clinique Online, 7/14 – 🎀 Do this before lipstick 💋
Williams Sonoma, 7/23 – Give your home a signature scent
Gap, 7/5 – 1,000 five-star reviews + Up to 75% OFF MARKDOWNS
Clinique Online, 7/3 – Our best body smoothers.
Abercrombie & Fitch, 7/14 – Open if you need a new dress.
Zara, 7/31 – HOME – NEW COLLECTION
katespade.com, 7/14 – Just arrived: the bag that ticks all the “boxxes”
Spirit Halloween, 7/19 – Coming soon: NEW Barbie the Movie costumes! 💕
Allbirds, 7/18 – Allbirds X Olivia Rubin in 3, 2, 1