Digital Marketing Tests to Run in the Runup to the Holiday Season
The back-to-school season, Labor Day, and Halloween represent great opportunities to better align with your ever-changing customers before heading into the all-important holiday season, when digital marketing misalignments are most costly.
- Is your branding strong?
- Are your offers clear and focused on what’s in it for your audience?
- Are we making it easy for our audience to do what we want them to do?
- Are we differentiating ourselves in the inbox?
- What words and imagery are your customers responding to most?
- Is your audience feeling the pinch financially or spending freely?
The way to answer these questions and others is to experiment and run A/B tests. Here are eight digital marketing tests we highly recommend.