Email Marketing RulesDigital Marketing Tests to Run in the Runup to the Holiday Season
The back-to-school season, Labor Day, and Halloween represent great opportunities to better align with your ever-changing customers before heading into the all-important holiday season, when digital marketing misalignments are most costly.
- Is your branding strong?
- Are your offers clear and focused on what’s in it for your audience?
- Are we making it easy for our audience to do what we want them to do?
- Are we differentiating ourselves in the inbox?
- What words and imagery are your customers responding to most?
- Is your audience feeling the pinch financially or spending freely?
The way to answer these questions and others is to experiment and run A/B tests. Here are eight digital marketing tests we highly recommend.
>> Read the entire post on Oracle’s Modern Marketing Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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