The Last Word on June 2023

The Last Word

A roundup of email marketing articles, posts, and social buzz you might have missed last month…

Must-read articles, posts & reports

Beyond Belt-Tightening: How Marketing Can Drive Resiliency during Uncertain Times (McKinsey & Co.)

The Font-Size Issue (Type E)

5 Steps to Mastering the Modern Martech Landscape (RPE Origin)

Why Newsletters Are Set to Be the Hottest Side Hustle of 2023 (Fast Company)

I Spy AI: Half Of Consumers Can Spot An AI-Written Email (MediaPost)

Why and How to Use Loss Aversion in Email Marketing (Plus 4 Examples) (Holistic Email Marketing)

Email Warming Services: Manipulating Spam Filters (EmailKarma)

Big Tech Is Bad. Big A.I. Will Be Worse. (New York Times)

Insightful & entertaining social posts

Noteworthy subject lines

Columbia Sportswear, 6/2 – PRIDE outside, today and every day.
Abercrombie & Fitch, 6/24 – PROUD AND LOUD 🏳️‍🌈, 6/6 – How we celebrate pride & joy
J.Crew, 6/5 – J.Crew Pride 2023
Lowe’s Home Improvement, 6/8 – Now’s the time to save big on what Dad will love.
Crate & Barrel, 6/9 – Get Father’s Day gift recs from our team
IKEA, 6/27 – College living, A-Z!
REI, 6/12 – A Gift Card for Them, a Bonus for You 🎓👔
Nordstrom, 6/16 – It’s wedding season—let’s do this
Zales, 6/29 – Black Friday In July! Up to 50% Off 🔥🔥🔥
Crate & Kids, 6/2 – NEW backpacks that’ll make a splash at camp ☀️
Michaels, 6/27 – 🚙 Parents: Save on kids’ crafts to take on the go this summer!
West Elm, 6/2 – ​​Patio party starters!
vineyard vines, 6/2 – Comfy Cashmere & Polished Prints
Everlane, 6/2 – We Have New Summer Dresses
Nordstrom, 6/2 – Shorts weather, we’re ready for you
Everlane, 6/20 – Crochet Tops Are Back In Stock
Superdry, 6/22 – Ready for t-shirt weather?
Nordstrom, 6/6 – Now entering your skirt era
J.Crew, 6/2 – Nautical nods, new textures & more of Olympia’s picks…
Victoria’s Secret Semi-Annual Sale, 6/8 – Our Biggest Sale of the Year is Online Now
West Elm, 6/5 – Outside-the-box gallery wall ideas, 6/4 – What’s your dining room’s personality?
Clinique Online, 6/30 – 💋 Tips for lips.
MyCollection by Lifetouch, 6/8 – Collect, celebrate and cherish every milestone of Dexter.
The North Face, 6/20 – Our Nuptse jacket is flying off the shelves
Williams Sonoma, 6/22 – How old are your nonstick pans?
YETI, 6/12 – Our First Ever Cast Iron Skillet
Magic: The Gathering, 6/8 – Here’s your preview card from The Lord of the Rings: Tales of Middle Earth™ 👀
Big Lots, 6/29 – Check out our new Broyhill collection! 😍
RH, 6/16 – Now Open. RH England, The Gallery at the Historic Aynho Park.
Michaels, 6/29 – Hey VIP, want a 25% off coupon + the latest scoop on deals? 🕶️ Sign up for texts →

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The Last Word on May 2023

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