The Last Word on May 2023

The Last Word

A roundup of email marketing articles, posts, and social buzz you might have missed last month…

Must-read articles, posts & reports

Nonprofit Welcome Email Report (Nonprofit Campaign Lab)

2023 Decision Dilemma Global Study (Oracle)

Small Business Leaders Embrace AI: 82% Expect Disruption in the Next 5 Years (Clutch)

Accessibility Report 2023 (Email Markup Consortium)

Expanding upon Gmail Security with BIMI (Gmail Workspace Updates)

Beyond ‘Click Here:’ 4 Rules for Better Email CTAs (MarTech)

Craft Enticing Event Emails to Attract Registrations and Nurture Your Audience (Really Good Emails)

25 of the Best Marketing Newsletters for Email Geeks (Email on Acid)

Insightful & entertaining social posts

Noteworthy subject lines

Big Lots, 5/7 – Use ANY Bed Bath & Beyond coupon at Big Lots & score BIG savings! 😯
shopDisney, 5/4 – May the 4th be with you
Vuori, 5/5 – Mother’s Day: Gifts Under $100
YETI, 5/5 – That’s One Tough Mother
Clinique Online, 5/17 – Natural-looking makeup 💕 Just 4 quick steps!
Columbia Sportswear, 5/7 – Hint: Our dresses make great gifts for mom.
Uncommon Goods, 5/15 – How to opt out of Father’s Day emails
vineyard vines, 5/18 – Good Life Gifts For Dad
vineyard vines, 5/3 – College Gear For New Grads
IKEA Family, 5/31 – Graduation season is here!, 5/14 – Game On: Celebrate Your Grad Today
Crate & Kids Design Desk, 5/8 – Playroom furniture has never looked so grown-up
Lonely Planet, 5/5 – Why are flights so ridiculously expensive right now? ✈️🤔
Lane Bryant, 5/4 – Every vacay-ready thing you need (for less) 👙🏝
RH, 5/15 – The Outdoor 2023 Source Book. Discover 260 Pages of Inspired Design.
Big Lots, 5/14 – Elevate your outdoor space without busting your budget!
Overstock Home, 5/14 – 12% off to Create Your Outdoor oasis! 1000s of Deep Discounts for Patio Season!
Williams Sonoma, 5/3 – Anyone up for a picnic? 🧺🍷🍽️
Lane Bryant, 5/29 – We hate to interrupt your backyard bbq, but…
ECCO, 5/16 – Kick off sandal season with everyday walking comfort
Vuori, 5/26 – The perfect polo doesn’t exi—
Superdry, 5/25 – We do cotton better 🌱
Williams Sonoma, 5/25 – Introducing GreenRow., 5/4 – Introducing Backstage Merch | Where Nostalgia Meets Style
MoMA Design Store, 5/4 – Exclusive Launch! Keith Haring Sunglasses, 5/8 – Spotlight on AAPI artist Tsz Kam.
Redbubble, 5/3 – Everything you need for the Dune: Part 2 premiere ⚔️🪱
J.Crew, 5/17 – The May swim collection, with Lucy Williams
West Elm, 5/31 – NEW limited-edition collab: RHODE + West Elm
Quiksilver, 5/15 – Quiksilver X Pacifico® Collection is back!
Forever 21, 5/4 – Hello Kitty x Forever 21 🖤
Forever 21, 5/18 – Barbie x Forever 21 💖

New posts on

Email Newsletters: 9 New Best Practices

Marketing Book Podcast: ‘A Lot of Structural Changes to How Email Marketing Works’

AI-Generated Images: Generative AI Concerns & Opportunities for Marketers

13 Warning Signs of Email Deliverability Problems Ahead

91 Days Success Podcast: Email Marketing Unleashed

10 Years of Email Marketing Rules: What’s Changed & What’s Next

Generative AI for Email Personalization: A Hallucination Wrapped in Confusion

The Last Word on April 2023

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