91 Days Success Podcast: Email Marketing Unleashed

I join Jonathan Mast, the host of the 91 Days Success Podcast, to chat about how to use email marketing wisely, strategically, and productively. During the 50-minute podcast, we talk about:

• How I got my start in email marketing
• Why I wrote the 1st edition of Email Marketing Rules
• Why I’ve now released four editions of it and what’s new about the 4th edition
• Why email marketing is still important to businesses
• How email marketing’s high ROI leads many brands to settle for “good enough” results
• What metrics should marketers be using to measure success
• How email marketing can be used to build stronger, more productive customer relationships
• The evolution of email personalization: small-p personalization vs. big-P personalization
• The role of generative AI, both in the short-term and long-term
• The kinds of mistakes that brands regularly make with email marketing
• How to optimize subject lines
• How to get more out of automated campaigns
• How to avoid having your emails blocked or junked
• The perils of buying email addresses
• What I’d do if I had to start over and rebuild my email marketing consulting career

Listen the 91 Days Success Podcast wherever you get your podcasts, or

>> Watch the podcast on ValorousCircle.com