Marketing Book Podcast: ‘A Lot of Structural Changes to How Email Marketing Works’

Six years after being on the Marketing Book Podcast to discuss the 3rd edition of Email Marketing Rules, I rejoin host Douglas Burdett to talk about the new 4th edition. During our 1 hour and 17 minute conversation, we cover a wide range of topics, including:

• What’s new in the 4th edition of Email Marketing Rules
• What’s in each of the two volumes of the 4th edition
• What’s unique about the email channel
• What are the downsides of email marketing
• How most new marketing graduates have little to no email marketing knowledge
• How your gut will often led you wrong with email marketing
• Why buying lists is dangerous
• How sender reputations work
• How to communicate email marketing success
• Why the paid-owned-earned (POE) media model is outdated
• Why email marketing is best as a conversation
• The four trends that will drive the next 10 years of email marketing
• The one thing marketers should do today
• The marketing book I’m reading right now

To hear our full conversation, listen to the Marketing Book Podcast wherever you get your podcasts or…

>> Listen to the podcast on SalesArtillery.com