Generative AI for Email Personalization: A Hallucination Wrapped in Confusion
Let me be blunt: We are so far away from generative AI writing personalized emails in any meaningful way. So very far. Yet, I keep hearing people suggest that generative AI will be writing highly personalized emails to individuals in the not-too-distant future.
I don’t think this is a realistic expectation at any significant scale, with any degree of automation, and with a reliable expectation of increased performance—much less a positive return on investment. Let me explain why.