Sinch CX Education Podcast: Bridging the Gap between Omnichannel Marketing & CX

“We are constantly chasing consumer expectations, and omnichannel is a big one where we’ve been way behind for a very long time, so the urgency to catch up is real.” That’s a snippet from my conversation with Sinch CX Education Podcast host Gwen Lafage, where we focus on embracing an omnichannel marketing philosophy and strategy.

During our 43-minute conversation, we talk about:

• Email marketing’s popularity, as well as what confuses marketers about the channel
• The biggest changes and challenges facing digital marketers
• The difference between multichannel and omnichannel
• Why brands need to improve their omnichannel marketing capabilities
• The value and role of different channels in an omnichannel strategy
• How to get started becoming more omnichannel

Listen in wherever you get your podcasts or…

>> Watch on Sinch.com