Email Marketing RulesThe Future of Content Marketing: 5 Predictions
While my first love is email marketing, my second is most assuredly content marketing. For me, the two have always gone hand in hand. During my 17 years in the email marketing industry, I’ve written nearly 4,000 blog posts and articles about email and digital marketing, posted about 20,000 social media updates, given more than 100 webinars, done dozens of podcasts, and presented and keynoted at dozens of events. Oh, and sent a lot of emails promoting all of that content.
All of that is to say that I really love content marketing—which is why I was excited to read the second edition of Epic Content Marketing by Joe Pulizzi and Brian Piper. The book concludes with a look at the future of content marketing, which inspired me to share the five trends I think will drive the next 10 years of content marketing.
>> Read the entire article on Oracle’s Modern Marketing Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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