Email Marketing RulesThe Last Word on September 2021
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email for All report (Action Rocket and Beyond the Envelope) Skinny Santa: Salesforce Expects Higher Costs, Fewer Online Orders This Holiday Season (MediaPost) Insightful & entertaining tweets Copywriting is like a joke:…
The Last Word on August 2021
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports What Are Stores Even Thinking With All These Emails? (The Atlantic) The Conscientious Marketer: Don’t Send Emails to People Who Have Unsubscribed (MediaPost) How the Pandemic Has Changed Marketing (MarketingProfs) Why Does…
The Last Word on July 2021
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Real Impact of Email Tracking (Taxi for Email) Screen Reader User Survey #9 Results (WebAIM) Insightful & entertaining tweets Copy Experiment: Don’t write a “call to action” Write a “call to…
The Last Word on June 2021
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports ‘Dear Intern: it gets better.’ Monica Lewinsky joins Twitter users backing the HBO Max intern behind the ‘Integration Test Email’ fail (MarketWatch) Losing Open Tracking Will Not Kill Email (Martech Today) BIMI:…
The Last Word on May 2021
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Senators Roll Out Bipartisan Data Privacy Bill (The Verge) Email Marketing for Gen Z: Statistics and Strategies (MailPoet) Email Resources Email Marketing Benchmarks and Statistics by Industry (Mailchimp) US 2020 Messaging Engagement…
The Last Word on April 2021
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Consumer Email Tracker: Deep-Dive Insights from the Email Council (DMA UK) Cookie Anxiety: Why Brands Are Sweating And What They Can Do About It (MediaPost) 21 Email Marketing Thought Leaders: Our Top…
The Last Word on March 2021
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Is Your C-Suite Equipped to Lead a Digital Transformation? (Harvard Business Review) What Do Website Visitors Want? It’s Not What B2B Brands Are Giving Them (Orbit Media Studios) Introducing the Dark Storefront:…
The Last Word on February 2021
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 2021 State of the ESP RFP Survey Results and Conclusions (Only Influencers) How Popular is Dark Mode Usage for HTML Emails? (Email on Acid) If You’re Not Working to Upgrade Your Marketing…
The Last Word on January 2021
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Design Trends for 2021 (Really Good Emails) The State of Email Newsletters: 2021 and Beyond (What If) Microsoft Is Building a New Outlook App for Windows and Mac Powered by the…
The Last Word on December 2020
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Future of Email Marketing & Marketing Automation | 2021 edition (EmailMonday) Why Successful Marketers Always Invest in Email Marketing (Email on Acid) What’s the optimal width for your email design? (Taxi…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
