Email Marketing RulesThe Last Word on October 2015
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & whitepapers The Triumphant Return of the Email Newsletter (Harvard Business Review) Which three channels are the biggest priorities for marketers? (Econsultancy) Email Marketing Data – Can You Trust It? (Emarketeers) Building the Optimal…
The Last Word on September 2015
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & whitepapers 3 Market Forces to Master in the Pursuit of the Individual Customer (Adweek) How The New York Times Gets 70% Email Open Rates (Contently) How Much Revenue Does Email Drive? (eMarketer) Consumers…
The Last Word on August 2015
A roundup of email marketing articles, posts, tweets and examples you might have missed last month… Must-read articles, posts & whitepapers Android Fragmentation Visualized (Open Signal) Microsoft Outlook For Apple Watch One-Ups Apple’s Native Email Client (TechCrunch) Why Open-Bait Doesn’t Work in Email (Email Critic) Your Email Marketing May Impact Your Rankings…
The Last Word on June and July 2015
A roundup of email marketing articles, posts, tweets and examples you might have missed last month… Must-read articles, posts & whitepapers This is how you make your emails Apple Siri-proof (Email Audience) Punched card coding – Javascript functionality with CSS – Mark Robbins / Front-Trends 2015 (RebelMail) How the Top 500 Internet…
The Last Word on May 2015
A roundup of email marketing articles, posts, tweets, and examples you might have missed last month… Must-read articles, posts & whitepapers Which Digital Channels Are Marketers Best Able to Measure for ROI? (Marketing Charts) Top Ten Tips to Improved Email Deliverability (Inbox Marketer) How To Send a Hidden Version of Your Email…
The Last Word on April 2015
A roundup of email marketing articles, posts, tweets and examples you might have missed last month… Must-read articles, posts & whitepapers Email Marketers Are Failing to Engage New Subscribers (Direct Marketing News) Use Email To Overcome The Customer ‘Experience Void’ (MediaPost) On the dubious merits of email verification services (Spamhaus) The Ultimate…
The Last Word on March 2015
A roundup of email marketing articles, posts, tweets, and examples you might have missed last month… Must-read articles, posts & whitepapers Why email marketing is still in style — and thriving (Venture Beat) Symbolically Sinking – 10 Findings on Symbols in Subject Lines (Return Path) Deliverability and engagement (Word to the Wise)…
The Last Word on February 2015
A roundup of email marketing articles, posts, tweets and examples you might have missed last month… Must-read articles, posts & whitepapers Engagement Totally Matters (The Email Skinny) Sender reputation and personalized deliverability: what inbox engagement really means (MailUp) ISPs Live in the Age of the Customer, Do You? (Email Experience Council) Under…
The Last Word on January 2015
A roundup of email marketing articles, posts, tweets, and examples you might have missed last month… Must-read articles, posts & whitepapers The Care and Keeping of Your Email Marketing Manager (Email Snarketing) The State of Split Testing (Howling Mad) Professional Email Design (Jason Rodriguez) 53% of Emails Opened on Mobile; Outlook Opens…
The Last Word on December 2014
A roundup of email marketing articles, posts, tweets and examples you might have missed last month… Must-read articles, posts & whitepapers Study Sheds New Light On ‘Dark’ Social, Finds Consumers Underestimate Their Own Behavior 2-to-1 (MediaPost) For Retailers, Email Marketing Helped Boost Cyber Monday (The Street) Gmail: Larger font sizes don’t mean…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
