The Last Word on May 2017
A roundup of email marketing articles, posts, and tweets you might have missed last month…
Must-read articles, posts & reports
The Halo Effect: Marketers Stuck In Last-Click Attribution (MediaPost)
The New Age Of Infinite Media And What It Means For Marketing (Forbes)
Using the Customer Journey to Help You Achieve Sales Success (Pipedrive)
Email code easter eggs (Kurated Email Design)
3 Types of Email Preference Centers (SendGrid)
Stop Shaming Your Users for Micro Conversions (Nielsen Norman Group)
The rise of the chief marketing technologist (IBM Think Marketing)
9 Psychology-Based Pricing Strategies You Can Use Today (+ Swipe File) (Sleeknote)
Insightful & entertaining tweets
BIG DAY #eec2017 pic.twitter.com/W9oNTtHQtS
— Alessandra Souers (@asouers) May 1, 2017
The State of Email Marketing 2017 [Infographic] https://t.co/irRX5fjn2W pic.twitter.com/w90T67Txxw
— Dr Dave Chaffey (@DaveChaffey) May 5, 2017
Future jobs for marketers: fixing AI mistakes & adding the human element. Must use left & right sides of the brain. @LorenMcDonald #DSATL
— Amanda Wemette (@AmandaWemette) May 23, 2017
Noteworthy subject lines
ToysRUs & BabiesRUs ,5/14 – Mom?Mom!Moooommmm…
AutoAnything, 5/7 – Who Says All Moms Want Flowers?
SeaWorld Orlando, 5/13 – Quiz Time: What type of mother are you?
Under Armour, 5/8 – Forgot Something? Like…Mother’s Day?
Bonobos, 5/7 – Put mom’s good genes to use.
Barneys New York, 5/11 – Celebrate Mother’s Day Like a Supermodel with Christy Turlington
Vera Bradley, 5/22 – Brooke Webb of KBStyled reveals her favorite gifts for grads!
Under Armour, 5/15 – UA Stars & Stripes Collection—Pride Meets Performance
Sesame Place, 5/1 — THIS WEEKEND: Elmo is wondering about MAGIC!
Walmart, 5/26 – You go, grill!
UncommonGoods, 5/30 – Three Words: National. Doughnut. Day.
Anthropologie, 5/22 – Another reason to join AnthroPerks? FREE SHIPPING.
The North Face, 5/9 – Our weatherproof travel jacket packs flat in four folds.
J.Crew, 5/10 – The dress to wear @work right now
Ann Taylor, 5/30 – Dresses For Every R.S.V.P.
ModCloth, 5/30 – Sun, sand, & smiles. What’s missing?
J.Crew, 5/15 – This sold-out one-piece swimsuit is back – get in there
Sony Electronics, 5/7 – Nearly 100,000 View In This Email Alone
Pier 1 Imports, 5/12 – As seen in Woman’s Day.
ASPCA, 5/26 – Meet the ASPCA 2018 Calendar Cover Star
Threadless, 5/22 – I literally can knot.
Victoria’s Secret, 5/30 – Knotty by nature
Nike, 5/22 – Free Hugs on Every Run
Moosejaw, 5/9 – My Mean Boss wants you to save up to 25% off.
ToysRUs, 5/7 – Know Who Else Sells These Toys? Neither Do We.
RH, 5/15 – The Milo Baughman #3426 Chair. Watch the Film “The Master of Modern.”
Victoria’s Secret PINK, 5/20 – Weekend uniform inspo, inside —>
Carnival Cruise Line, 5/7 – Don’t Delete! You’re Invited To Cruise On The Vacation You Need
Lands’ End, 5/22 – R.E.S.P.E.C.TEE + 30% off ends today
Chipotle, 5/8 – Lollapolooza+LifeIsBeautiful+AustinCityLimits = TRIFESTA VIP Giveaway
Ikea, 5/26 – Bold patterns for all – AVSIKTLIG!
West Elm, 5/14 – Make your weekend 10000x better (Up to 30% off!)
New posts on EmailMarketingRules.com
The Email Design Podcast #62: 2017 State of Email Workflows (Part II)
The Email Design Podcast #61: 2017 State of Email Workflows (Part I)
What Is the Biggest Email Marketing Myth?
Marketing Cloudcast: It’s 2017. Are You Still Making These Email Marketing Mistakes?
Top Email Copy Tips from 12 Email Experts
Report: 2017 State of Email Workflows