The Last Word on September 2017

The Last WordA roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

Improving Gmail Delivery (Word to the Wise)

7 Really Good Unsubscribe Pages + Preference Centers (Really Good Emails)

What’s the Most Annoying Thing About Email Marketing? (eMarketer)

Getting GDPR consent & opt-in (Zettasphere)

Insightful & entertaining tweets

Noteworthy subject lines

American Red Cross, 9/5 — Stories from our Texas shelters
Lands’ End, 9/14 — Squall answers Mother Nature’s call + 30% off
Lenovo, 9/7 — Where Does Your Loyalty Lie?
Lego, 9/10 — 24 gifts are better than 1!
Ann Taylor, 9/19 — 1 Classic Piece. 3 Brand New Outfits.
ThinkGeek, 9/1 — Pre-order exclusive Star Wars: The Black Series figures!
Carnival Cruise Line, 9/2 — Our Monthly Destination Spotlight: Alaska
The North Face, 9/10 — Meet our NEW ridiculously comfortable fleece…
Hayneedle, 9/10 — Let’s do launch: Our NEW app is here!
Gucci, 9/7 — Introducing Gucci Decor
Gilt, 9/5 — Celebrate the New Gilt with $30 Off
Garnet Hill, 9/14 — New flannel pj’s to enjoy, organically
Apple, 9/15 — iPhone 8. Apple Watch Series 3. Pre-order now.
NFLshop, 9/17 — Patriots Win Week 2: Time for NEW Gear!
Olive Garden, 9/18 — Save on your favorites for game day.
Saks Fifth Avenue, 9/27 — Paris Fashion Week: everyone’s talking about Dries Van Noten
Saks Fifth Avenue, 9/30 — Joseph Altuzarra’s Must-See Guide to Paris
The Container Store, 9/10 — 5 Entryway Ideas for Quick Organization – 25% Off!
Epicurious, 9/6 — The Best Roast Chicken Recipe of All Time
Applebee’s, 9/5 — A meal for two that includes everything but the people.
Sony Electronics, 9/13 — Say it. See it. Control TV with Your Voice
Clinique, 9/7 — There’s a mascara for that. Free 4-pc. Kit with purchase.
ModCloth, 9/6 — Ordinary is so overrated.
Gap, 9/14 — Cher and Future meet in the Gap
eBags, 9/15 — Keep calm and get two weeks of clothes in your carry-on!
ToysRUs, 9/28 — Ready for Some Seriously Extended Play?
Kate Spade, 9/10 — last chance to enjoy 25% off when you shop with purpose…
Anthropologie, 9/27 — How to pre-shop.
Gap, 9/30 — Success! We found **puffers** for you
UncommonGoods, 9/27 — “Where’d You Get That?”
Petco, 9/30 — If you saw $5 on the floor, would you pick it up?
MAC Cosmetics, 9/7 — M•A•C Studio Fix – Get Your Fix. Join the #FIXFAM

New posts on

The POGLE Media Model: Why Email Marketing Isn’t Owned Media

Email Marketing’s Gender Pay Gap

CAN-SPAM: How to Fix It So It Stops Hurting US Businesses

The Last Word on August 2017

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