Email Marketing RulesThe Last Word on October 2022
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports US holiday shopping 2022: ’Tis the season to be (cautiously) optimistic (McKinsey & Co.) Apple’s Mail Privacy Protection One Year Later (MediaPost) Tidying Up: B2B Brands Simplify Their Tech Stacks In Face…
The Last Word on September 2022
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Embracing BIMI: Apple Rolls Out Standard In Its iOS16 Release (MediaPost) Zoom to Soon Bring Its Email Service: Details (Mint) What’s Going on with Annotations? (PeakInbox) 12 Reasons User-Generated Content Is Important…
The Last Word on August 2022
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Did Email Just Defeat Social Media for Good? (Unemployable) B2B Digital Marketing Trends: Top Channels and Tactics for 2022 (MarketingProfs) Five Things Your Email Marketer Wants You to Know (Email Snarketing) Are…
The Last Word on July 2022
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Best Ways to Learn Email Marketing (rodriguezcommaj.com) Accessibility Report July 2022 (Email Markup Consortium) Email Flows for Every Industry (Mailmodo) 6 Best Practices for Using Animation in Email (Animately) Elon Musk…
The Last Word on June 2022
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Good Apple, Bad Apple: MPP Has Had Positive and Negative Results (MediaPost) Best Fonts for Emails: How to Make Your Emails Look Great and Easy to Read (AWeber) Does punctuation in a…
The Last Word on May 2022
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Should You Build Your Own ESP? (Only Influencers) Introducing the Email Markup Consortium (EMC) (DEV) One-Click Unsubscribe: Don’t Do It (Spam Resource) Martech Checklist: Do You Have the Right Solutions to Future-Proof…
The Last Word on April 2022
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 10 Email Marketing Experts Predict the Future of Email in 2032 (Email Design Review) How Many Email Marketers Are Actually Writing “Dark Mode” Code? (SendView) You’re Still Being Tracked on the Internet,…
The Last Word on March 2022
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Apple’s ‘Hide My Email’ Adoption Rates and What to Do About It (FreshAddress) 4 Qualities of an Intent-Driven Marketing Automation Email Program (MarTech) When Content Impacts Deliverability (Kickbox) E.U. Takes Aim at…
The Last Word on February 2022
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 9 Favorite Lessons From 20 Years in the Email Marketing Industry (Webbula) Expert Advice for Senders on Shared IPs (Kickbox) Update on the Gmail App Prefetching Images (SparkPost) Uniting the Email Community…
The Last Word on January 2022
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 8 Stats Show Email Subscribers Worth a Lot More Than Social Media Followers (The Tilt) The New Normal (Google Trends) How to Send a One-Time Burst (Postmaster @ Yahoo) The Biggest Trends…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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