The Last Word on May 2024

The Last Word

A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month…

Must-read articles, posts & reports

RGE’s Dark Mode Collection (Really Good Emails)

Accessibility Report 2024 (Email Markup Consortium)

We Test Everything: Long vs. Short Copy (Alchemy Worx)

Gmail App on Android Can Soon Summarize Your Emails (SamMobile)

Welcome to the AI Dystopia No One Asked for, Courtesy of Silicon Valley (CNN)

Google’s Broken Link to the Web (Platformer)

Insightful & entertaining social posts

Noteworthy subject lines

The Metropolitan Museum of Art, 5/3 – May Events
Michaels, 5/2 – Make Mom something special (start now before it’s too late)! ⏳
Macy’s, 5/12 – Still need a gift for Mom? Hurry, extra 25% off ends tonight, 5/12 – From Diapers to the Dugouts >> Happy Mother’s Day!
kate spade Outlet, 5/3 – One for mom, one for… you!
IKEA Family, 5/9 – ⏰ Hurry! Exclusive 15% off for first 10,000 students! 🎓
Olive Garden, 5/28 – Graduation time?
YETI, 5/12 – Free Father’s Day Custom
Big Lots, 5/22 – Memorial Day Sale PLUS 20% Off $100+ on patio!, 5/27 – On this day, we remember
Eddie Bauer, 5/22 – 50% Off Summer Hiking Faves 🥾🌲☀️ Exclusions Apply
Levi’s®, 5/13 – Sun’s out, Levi’s® on ☀️
Moosejaw, 5/22 – It’s beach time. Grab some new swimwear and gear and get going.
Chubbies, 5/13 – Welcome to the Swim Truck Hall of Fame
Eddie Bauer, 5/25 – Get Summer-Ready With Our UPF Collection ☀️🌊
Columbia, 5/23 – Your summer gear checklist is here.✔️✔️
J.Crew, 5/23 – White denim, just $85, today only! We never do this…, 5/28 – Reliable. Recyclable. Responsible. Original HP Ink
Williams Sonoma, 5/12 – Discover the retro-inspired designs of SMEG Dolce & Gabbana Blu Mediterraneo Collection
Zara, 5/13 – New Romantic: Massimo Dutti collection
FIGS, 5/28 – First Ever ScrubSmock™
Neiman Marcus, 5/23 – Etro’s latest dress in full color. Take a peek
Magic: The Gathering, 5/28 – 💥You’ve got a preview card!💥
Goldbelly, 5/28 – 🍑Georgia Peach Season is Here!🍑
Spirit Halloween, 5/15 – 💚🖤 Say it three times 💚🖤
Peloton, 5/12 – Train your body to become more efficient at burning calories, 5/19 – 🤷🏻‍♀️ Don’t know which frame to choose?
Everlane, 5/3 – We Saw You in the Comments
REI, 5/13 – See what gear won our Editors’ Choice Awards
Bass Pro Shops, 5/12 – A message from our friend, Eva Shockey!

New posts on

Digital Marketing Domination podcast: Optimizing Email Campaigns

Email Annotations & Schema: ‘Automatic Extraction’ & Controlling Your Preview Content

Voice Assistants Reading Emails: How to Create Voice-Friendly Campaigns

Pressure Builds for New US Privacy Law as State Laws Pile Up

The Right Success Metrics? Depends on Your Email Marketing Business Model

The Last Word on April 2024

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